With awareness rising on how wasteful we have become as a population, preservation and conservation are main drivers in the laundry category. Water conservation will continue to shape new product development in the laundry category, driving the growth of concentrated liquid detergents and tablets, high-efficiency developments, and cold water load improvements; specifically using products that inhibit dye transfer allowing for larger mixed loads, ultimately allowing for less energy and water usage.
Concentrates have the challenge of making the dosing easier, as some consumers feel that it is hard to understand and so they use more than intended, therefore, spending more money, which is what makes capsules an attractive format to consumers. Some brands have taken steps to increase ease of use by packing with scoops, or squeeze bottles (think of mouthwash for kids with dosing necks) when their product is in a powder or liquid format to make it easier for consumers to adapt to higher concentrations and get better value for their money.
Along with water conservation is the question of waste, so concentrated and multifunctional products are increasing in desirability to reduce packaging in households. Additionally, preserving the clothing they have by protecting fibers & colors both in the wash and outside and reducing the number of times clothes have to be washed fall into both the conservation and waste concerns of consumers.
There is an opportunity to combine the stain-removing and prevention power into the detergent. Aside from just washing however laundry care offers market opportunity through the inclusion of odor control, fabric conditioning, as well as refreshing claims, all of which aid in keeping your clothes from the wash longer. Making these types of products portable would be a key advantage, take inspiration from the personal care market with stick applications.
Lastly, laundry care is not free from safety concerns of consumers. Touting gentle is not nearly enough as claims of Hypo-allergenic and dermatologically tested have risen in the last several years. This also attributes to the increase in natural-based formulations on the market.
FORMULATION SOLUTIONS TO MEET MARKET TRENDS
FIND CERTIFIED AND NATURAL (NON-CERTIFIED) INGREDIENTS IN OUR WEBSITE:
In the top, right-hand side menu, you can select ingredients by certification standard or by green attribute.
DELIVERING ADDED VALUE + SUSTAINABILITY PROFILE
REWOQUAT® CQ 100 G – For Solvent-Free degreasing
- Its remarkable cleaning power against organic soil means that it can often replace solvents or a solvent-based cleaner.
- Performance in hard water and cold temperature
- Phosphate alternative
TEGO® Sorb A 30 – For malodor removal
- Fast acting, long-lasting odor absorber, especially effective to remove unpleasant odors like cigarette smoke, sweat, garbage, pet smell, onion and garlic.
FORMULATING FOR THE GROWING FABRIC SOFTENERS MARKET
- 86% active, biodegradable
- Outstanding softening properties. Dispersions up to 20% can be readily prepared at ambient conditions. Imparts good anti-static properties to cotton and synthetic fabrics.