Eye Contact Is the Only Contact, Make It Say Something
Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional product application, and what color can mean with such little space.
The color trends for 2020/2021 allow for a mix of bold and subtle simultaneously. Look deeper into the palette and the sentiments for the upcoming seasons to drive your next color launch.
Start with these multi-purpose palettes providing your customers with a go-to that leaves them prepared for all-over color in just one product.
Eye Dare You to Be Bold
Consumers are shifting their canvas north to the eyes with bright, bold, and even dramatic looks. Fortunately, the palette for the upcoming seasons perfectly aligns both with dreamy and ethereal or brilliant and brooding, for pops of colour that reflect the consumer’s outlook. Mirage and SynCrystal Pigments build these rich and dynamic formulas.
Bring the radiant colours of a sunset to your eyes with this Indian Sunset Sorbet Eyeshadow!
This Purple Meets Blue Creamy Mousse Eyeshadow contains SynCrystal effect pigments that give the purple colour while the MIRAGE borosilicate pigment adds sparkle and shine to the formula.
Another way to go bold in eye make-up has increasingly been to accentuate the lashes, with many companies boasting lengthening and volumizing of their formulas. We challenge you to add colour to those benefits. For those with darker skin tones, metallic gem tones on the lashes are sure to catch the eye! Take a look at these options in Violet and Blue.
This colourful Vivian Violet Waterproof Mascara is perfect to make your eyes pop!
This formulation contains SynCrystal effect pigments that are based on synthetic fluorphlogopite flakes that allow superior skin feel, outstanding chroma, and a significantly lower level of impurities compared to natural mica based pigments.
Give your lashes a fun pop of colour with this bold Party Lashes Blue Mascara!
This product contains SynCrystal Effect Pigments that deliver high coverage, colour correction, and colour intensity to the formulation.
When Pop Art isn’t for Hue
Some just like the subtlety of shimmer and colours that complement their skin tones, in fact, the markets for shimmers and tints are the largest across all colour categories. SynCrystal Soft Autumn Gold is of the smallest particle sizes offering full coverage, silky or satin appearance.
This colourful Walking on Sunshine Liquid Eyeliner contains SYNCRYSTAL Soft Autumn Gold pigment which has a warm golden colour and provides great coverage. This liquid eyeliner adds a fun pop of colour to any makeup look.
This easy to apply Crocus Creamy Eye Shadow contains SYNCRYSTAL Soft Autumn Gold pigment which has a warm golden colour and provides great coverage. This pigment creates a nice yellow tone that looks like the flower Crocus.
This Soft Autumn Gold Liquid Eyeshadow contains SYNCRYSTAL Soft Autumn Gold pigment which has a warm golden colour and provides great coverage. This liquid eye shadow add the perfect pop of colour to any makeup look.
Eye Brow Before You
Eyebrow styling has become even more of an interest to consumers, as they are more pronounced with less of the face showing. And consumers are paying attention and educating themselves as eyebrow category searches have increased 70% since mid-March 2020.
This Dark Blonde Tinted Brow Gel is the perfect product to provide fullness, definition and a hint of colour to your eyebrows! SynCrystal Spring Gold and SynCrystal Copper provide a unique golden colour which is perfect for dark blonde eyebrows.
Give your brows some fullness and definition with this Warm Brownie Eyebrow Gel! This formula features SynCrystal effect pigments which provide the warm brown colour.