There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry.
What makes it more difficult to formulate and market to an ever-diversifying population is understanding that not all curls are the same. The curl type and density of the hair are important when determining a routine that works for an individual’s style. The curl pattern in particular defines how hair will react to styling such as mechanical stress and heat. The smaller the coil of the hair the harder it is for oil from the scalp to reach the strands completely, creating dry and brittle hair making it more resistant and more likely to break. Those with slower hair growth and low hair density do not want to weaken the hair strand but rather improve its health from within.
State of a Hairs
The historical use of products and treatments for “ethnic hair” have left consumers understanding the damaging results of such routines and products. Many have declared to “go natural” and although collectively this has been understood to mean the use of ingredients from a natural origin, for many people of color inherited rituals that contain natural ingredients such as shea, olive, coconut, and aloe are already their norm. Instead, this term refers to letting hair be styled in its natural, “un-tamed” state without overprocessing through chemical or heat manipulation.