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Don’t Sleep on Overnight Beauty 

Did you Know that Canada is the third most sleep-deprived country? Couple that with the fact that 50% of all Canadians say stress has a negative impact on their sleep patterns, we have some ZZZs to focus on! Of the of adults who get insufficient sleep, 36.3% report having chronic stress, which becomes a vicious cycle. That lack of sleep and increased stress can cause you to lose 11 days of productivity, not to mention the visible ramifications in both the short term and long term. Sleep is an important part of keeping the mind and body functioning optimally, the “turn off and turn back on” reset of the human world.

As Canadians focus on improving their poor sleep habits, the more savvy consumers are starting to use this new found down-time to work for them.

Here’s why: Google trends show that search terms involving “overnight beauty routines” have risen by 112% in the last 12 months.  These searches are also branching over into other new trending categories like “Sleep Beauty” and “Men’s Grooming.”  Your invitation to innovation starts here!

RBF: Resting Beauty Face 

Unwinding is an important part of a healthy nighttime routine, allowing you to fall asleep faster and remain in a state of rest. Millennials in particular are wising up to this fact, as they are more likely to:

  • Set a regular bedtime (29% of Millennials vs. 24% of Canadians overall)
  • Use essential oils or beauty products (15% of Millennials vs. 8% of Canadians)
  • Utilize relaxation techniques (21% of Millennials vs. 11% of Canadians).

Sleep serves the purpose of repairing, restoring, and re-energizing our brain and body. Provide some extra help in restoration to the body’s largest organ, the skin.

IceAwake –Succinic Acid (and) Maltodextrin (and) Aqua/Water 

Based on an extract of the bacteria Iodobacter ssp., which was isolated from soil below a Swiss glacier. Improves chaperone expression in aged fibroblasts, increase in ATP production in a cellular sleep deprivation model, reduction of ER stress to rejuvenates the skins appearance despite a hectic lifestyle by decreasing wrinkles and improving skin radiance.

Snow Algae Powder – Coenochloris Signiensis Extract (and) Maltodextrin (and) Lecithin (and) Aqua/Water

Stimulates the longevity gene Klotho and activates AMPK, a master switch in the cellular defense and energy system. Additionally, it stimulates collagen and has an anti-MMP effect in aged skin cells while reducing the effects of aging on skin proteins.

Beautyrest Made Easy with Evonik Personal Care

There is nothing like waking up feeling brand new and ready to take on the day. Unfortunately, Statistics Canada found about 40% of men and 48% of women didn’t consistently have a refreshing night’s sleep. Give your customers the refresh and renewal product of their dreams for that “#wokeuplikethis” win! Evonik has the right ingredients and starting point formulations to help you rest at ease about formulating.

Phytosphingosine SLC: Salicyloyl Phytosphingosine

Naturally occurring skin-identical molecule phytosphingosine (PS) with an attached salicylic acid moiety.

  • Repairs photo-damaged skin
  • Improves the skin barrier function
  • Reduces symptoms of inflamed skin.

SK-INFLUX® V MB: Ceramide Lipid Blend

A water-soluble skin-identical synergistic lipid concentrate with a combination of ceramides for barrier repair and protection.

Delivers superior restorative properties:

  • Ideal for dry and sensitive skin
  • Enhanced delivery of skin lipids

HyaCare®: Sodium Hyaluronate

A biosynthetic non-animal derived hyaluronic acid. Unmatched hydrating property results in the skin which is softer to the touch, and appears smoother with less pronounced wrinkles.

  • Replenishes skin’s natural moisture
  • Promotes the look of younger skin

Position Yourself for a Positive Morning

The fetal position is the most popular sleeping position with 41% of adults reporting, compared to sleeping on one’s side (28%), lying on your back (8%), or lying on your stomach (7%). When browsing these power-packed formulas, consider these sleeping positions, to align with your customers’ powering down routine.