Don’t Sleep on Overnight Beauty
Did you Know that Canada is the third most sleep-deprived country? Couple that with the fact that 50% of all Canadians say stress has a negative impact on their sleep patterns, we have some ZZZs to focus on! Of the of adults who get insufficient sleep, 36.3% report having chronic stress, which becomes a vicious cycle. That lack of sleep and increased stress can cause you to lose 11 days of productivity, not to mention the visible ramifications in both the short term and long term. Sleep is an important part of keeping the mind and body functioning optimally, the “turn off and turn back on” reset of the human world.
As Canadians focus on improving their poor sleep habits, the more savvy consumers are starting to use this new found down-time to work for them.
RBF: Resting Beauty Face
Unwinding is an important part of a healthy nighttime routine, allowing you to fall asleep faster and remain in a state of rest. Millennials in particular are wising up to this fact, as they are more likely to:
- Set a regular bedtime (29% of Millennials vs. 24% of Canadians overall)
- Use essential oils or beauty products (15% of Millennials vs. 8% of Canadians)
- Utilize relaxation techniques (21% of Millennials vs. 11% of Canadians).
Sleep serves the purpose of repairing, restoring, and re-energizing our brain and body. Provide some extra help in restoration to the body’s largest organ, the skin.
Beautyrest Made Easy with Evonik Personal Care
There is nothing like waking up feeling brand new and ready to take on the day. Unfortunately, Statistics Canada found about 40% of men and 48% of women didn’t consistently have a refreshing night’s sleep. Give your customers the refresh and renewal product of their dreams for that “#wokeuplikethis” win! Evonik has the right ingredients and starting point formulations to help you rest at ease about formulating.