“Waterless Innovation at its Finest”

The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds. Simply put, this market segment loves the idea of washing away the day after work or a fantastic workout at the local gym. Dry shampoo is best suited in this situation, as ordinary use of conventional shampoo leads to loss of strength and shine.

Here’s why: Google trends show that search terms involving “dry shampoos” has risen over 60% in Canada and in just the last year.  These searches are also branching over into other new trending categories like “Beauty on-the-go” and “Men’s Grooming.”  

Quick Fact: By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity.

As we adapt to an ever-changing world, companies need to offer products that confront future water strains while maintaining the efficacy that consumers demand. Dry shampoos will sustain their growth not only due to global issues but they also offer the convenience customers are looking for. 52% of North American consumers think dry shampoo is a great on-the-go application, while 49% believe it saves time, and 44% feel it allows them to use traditional shampoo less frequently.

Dry-Shampoo that won’t compromise Shine and Colour

Many consumers perceive that dry-shampoos leave the hair looking lifeless, dull, less refreshed, and in some cases just as greasy. Break the perception with a dry-shampoo formula which uses a polymer that absorbs oil and sebum to effectively cleanse hair with no residue!

Advantage™ Revive polymer

Advantage Revive polymer is a non-ionic homopolymer with optimized surface area morphology to delivering improved manageability and excellent hair cleaning properties.   Compared to traditional dry-shampoos, Advantage Revive polymer allows consumers to maintain the colour, vibrancy and shine of freshly washed hair.

What you get with Advantage Revive polymer

Trend Driven Formulas

Innovative Dry Shampoo from “Starch” to Finish

In the 1960s and ’70s, dry shampoos were simplistic and ineffective products with talc, oatmeal or a simple starch as an absorbing agent. In the past decade, formulations have improved with high-performance starches as an essential ingredient and a variety of fragrances and colours has led to a rapid surge of new launches and consumer acceptance.

AGENAFLO 9050 – Corn Starch Modified

Reduces tackiness and greasiness, absorbs excess moisture and sebum without whitening.

D.S.A. 7 Coloured Starches – Oryza Sativa (Rice) Starch, Cetrimoniumchloride

Create coloured dry shampoos and root concealers with this physically modified, surface active rice starch with high absorption of oil and fats.

Trend-Driven Formulas

What’s on the Market?

Get inspired and see some new products that just hit the market