Opposed to covering imperfections with heavy makeup or miracle products that offer “instant results”, achieving the “perfect skin” is about: repairing damage & prevention of further damage.
Committing to an effective skin care regimen provides multiple layers of hydration and protection. It also helps minimize the appearance of pores and improve skin elasticity. There is a desire for products that will deliver actives deeper and work on the inner layers of the skin versus products that just simply sit on top. The goal is to create the illusion of a smooth, clear surface until one is achieved!
#skinpositivity is about people sharing their real skin, with acne, scars, eczema, rosacea, hyperpigmentation, etc. While taking care of your skin to restore it to its best self, accepting ones #flawthentic self in person or online creates a more realistic standard of beauty that consumers are striving for.