What does all this mean?
Laundry still remains uncool, but your moms jeans hopefully stood the test of time because they are worth money online. Detergants are going to need be formulated to take extra care of the well worn styles that we all thought were tucked away in our memories.
Educating customers on an ingredient such as Cellulase, benefits both the consumers and formulators as it highlights the color preservation and pilling prevention that goes beyond standard detergents claims. Delivering a premium detergent to keep vintage looking newer longer equals a higher resale value. Besides who doesnt like to say, “This old thing?”
BioTouch FCL275 – Cellulase
Naturally derived enzyme added to liquid detergent formulations that is effective in lower temperatures to aid in color retention, and reduce pilling well worn fabric even in high friction areas.