Doehler Natural Colours
Azelis Canada carries Doehler Natural Colours for food and beverage applications. Doehlers portfolio extends from colouring concentrates to natural colourants and a range of cloud emulsions. Over the last few years, the “naturalness” of foods has become one of the most important properties in the food industry. Capturing the most vivid colours in nature to create unique, multi-sensory experiences is therefore a top priority. Colours influence consumers’ perception of the naturalness, flavour and sweetness of a product and therefore play a vital role in consumer behavior and ultimately the purchasing decision.
A purchasing decision depends on:
Naturalness
“Cloudy is natural”

Flavour
“Colour induces taste”

Sweetness
“The more intense, the sweeter”

The path to the right colour begins with growing high-quality and colour-intensive vegetable raw materials in a sustainable way. The most natural alternative to artificial colours is colouring concentrates. These concentrates are derived from numerous plant-based raw materials, such as vegetables, fruit or edible plants with colouring properties. As they are considered food, they are ideally suited for a “clean label” positioning. In contrast to colouring concentrates, natural food and beverage colours are defined as food additives. In the EU, all colours that also occur naturally are deemed natural colourants.
Doehler Natural Colours – Portfolio

Natural Red
The next generation of vibrant red shades from 100% natural sources

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Anthocyanins | Black carrot, purple sweet potato, grape, red radish | Red, red-orange, red-pink, red-blue | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups & sauces, cereals & snacks, functional foods |
Betanin | Beetroot | Red-pink | Dairy products & ice cream, baked goods, confectionery, spreads, soups & sauces, cereals and snacks, functional foods |
Beta-carotene | Blakeslea trispora, nature-identical | Red-orange |
Non-alcoholic & alcoholic beverages, dairy products, ice cream, baked goods, confectionery, spreads, soups and sauces, cereals & snacks, functional foods |
Lycopene | Tomato | Red | Non-alcoholic & alcoholic beverages, dairy products, ice cream, baked goods, confectionery, spreads, soups and sauces, cereals & snacks, functional foods |
Natural Blue
Strong, radiant blue tones for products that stand out!

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Phycocyanin | Spirulina, arthrospira, platensis | Blue | Dairy products & ice cream, baked goods, confectionery, spreads, soups & sauces, cereals & snacks, functional foods |
Natural White
Cloud emulsions for clear or colourless beverages and a natural appearance

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Opacifier | Emulsifier, oil, antioxidants, as required: stabilizer | White | Non-alcoholic beverages, alcoholic beverages, confectionery |
Natural Yellow
A vibrant spectrum of natural yellow tones for your applications

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Carotene | Yellow carrot | Yellow | Dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Carthamidin | Safflower | Yellow | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Lutein | Tagetes erecta | Yellow | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Curcumin | Turmeric (Curcuma longa) | Yellow | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Beta-carotene | Blakeslea trispora, plant-based carotenes, nature-identical | Yellow, yellow-orange | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Natural Brown
The most beautiful brown tones for a natural variety of tastes

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Melanoidins | Malt | Brown | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Caramel colouring | Sugar | Brown | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Natural Green
A variety of green colours for natural indulgence

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Copper, chlorophyll, copper chlorophyllin | Edible plant types, grass, lucerne, nettles | Green | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Phycocyanin and yellow colourants, e.g. carthamidin, carotene | Spirulina (Arthrospira platensis) & safflower, yellow carrot | Green, green-yellow, green-blue | Dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Natural Orange
Radiant orange tones for an infinite variety of tastes

Colouring Principle | Raw material source | Colour | Applications |
---|---|---|---|
Carotene | Orange carrot | Orange, orange-yellow | Beverages containing juice with pulp, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Anthocyanin & yellow colourants, e.g. carthamidin, carotene | Black carrot, purple sweet potato, red radish, safflower | Orange, orange-red, orange-yellow | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Beta-carotene | Blakeslea trispora, plant-based carotenes, nature-identical | Orange, orange-yellow | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Lycopene | Tomato | Red | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Beta-apocarotenal | Nature-identical | Orange, orange-yellow | Non-alcoholic & alcoholic beverages, dairy products & ice cream, baked goods, confectionery, spreads, soups, sauces, cereals & snacks, functional foods |
Long-lasting colour brilliance
Long-lasting colour brilliance depends on an array of external and internal factors. External factors include the production process, packaging and storage. Internal influences might be the ingredients and additives used, as well as further physical parameters such as the pH value or viscosity. As all internal and external factors have a direct impact on the colour tone and stability, they all need to be taken into account when selecting the colour during product development. The colour used should therefore never be considered in isolation – it is always part of an overall picture. At Doehler, specialists in consumer and market research, product management and development work closely together to meet this challenge in its entirety. This enables the company to offer its customers solutions for creative and natural products that meet the very highest technological and sensory standards.
Are you ready to add brilliant natural colours into your formulation? Contact us today to get started on your next project. We look forward to experimenting with you with Doehler Natural Colours!