Advantage Revive polymer
INCI: PVPProduct Category: Polymer
Advantage™ Revive polymer brings a much-needed refresh to the dry shampoo category. Based on a unique PVP chemistry, Advantage Revive delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Advantage Revive maintains a level of shine and colour that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and colour by 80%.
Advantage Revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.
- Effective removal of sebum at the root for visibly cleaner hair with less residue
- Maintains the level of colour, shine and manageability of freshly washed hair
- Can help improve the sustainability footprint of dry shampoos by delivering improved performance at lower use levels
See Ashland’s comparative performance studies on Advantage Revive polymer
Dry Shampoo formulas using Active Revive Polymer from Ashland
Do you Dry-Shampoo? The global dry shampoo market is winning from many positive factors. With a thriving working-class community, globally, consumers are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds. Dry-shampoos additionally align with the eco-consumer and waterless cleansing movement.
Get more formulating ideas with our Grow Your Know feature: Dry-Shampoo – Departing the Norm