Advantage Revive polymer
INCI: PVPProduct Category: Polymer
Advantage™ Revive polymer brings a much-needed refresh to the dry shampoo category. Based on a unique PVP chemistry, Advantage Revive delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Advantage Revive maintains a level of shine and colour that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and colour by 80%.
Advantage Revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.
- Effective removal of sebum at the root for visibly cleaner hair with less residue
- Maintains the level of colour, shine and manageability of freshly washed hair
- Can help improve the sustainability footprint of dry shampoos by delivering improved performance at lower use levels
Dry Shampoo formulas using Active Revive Polymer from Ashland
Do you Dry-Shampoo? The global dry shampoo market is winning from many positive factors. With a thriving working-class community, globally, consumers are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds. Dry-shampoos additionally align with the eco-consumer and waterless cleansing movement.
Get more formulating ideas with our Grow Your Know feature: Dry-Shampoo – Departing the Norm