Coating innovation and technology have been driven for decades by companies achieving better performance and economics of their products, while adhering to regulations that are aimed at reducing the impact on human health and the environment. Essentially, industrial coating companies have already been walking the path towards sustainability, and it has been the job description of every formulator in the country. So, what has changed?
The knowledge about- and the sentiment towards- achieving global environmental sustainability have been elevated from a concerned approach to an urgent matter. We are seeing sustainability be redefined with new targets such as the UN’s 17 Sustainable Development Goals (SDG), and large corporate companies stating that they will reach “Net Zero”. The demands are high and the innovation race to reach sustainability is on. Are your products ready?