As the book written on The Science of Communicating Science explains, SciComm is “a variety of practices that transmit scientific ideas, methods, knowledge and research to non-expert audiences in an accessible, understandable or useful way.” And that is such a beautiful thing we in cosmetic chemistry get to share with our customer base. Consumers have dubbed themselves as “skintellectuals”, which is a cute way of saying they are taking the time to investigate the ingredients that go into their skin care products. In fact, 75% said they request more information from brands about product ingredients and benefits. Many consumers however have surface-level knowledge of those ingredients and how they will address their individual skin care needs. We at Azelis aim to help you align their needs with ingredients better suited through proper communication of the science behind them!